Choose Your Experience
Marcella's, the Inland Northwest's largest wedding and bridal dress shop was in need of a new engaging website that best reflected their in-store experience. Using a lean and agile driven process, we helped develop a strategy, goals, and targeted feature sets to help drive more traffic to their store. As such, we created outcomes based on three different personas - those that wanted to buy a dress off the rack, others that wanted to build a combination of tops and skirts, and those that wanted a fully customized dress. Features include an Instagram feed, dress builder, real stories, and parallax designed elements.