Heroes of the Economy
Washington Trust Bank
Washington Trust Bank had the unique challenge of communicating to potential medium to large sized business clients that they have money to lend. Working in close collaboration with their marketing team, we devised a plan to roll-out a series of compelling television commercials that would then drive traffic to a business lending website and connect potential clients with a lender in their area. We built a smartphone and tablet friendly site using responsive design - allowing information, videos and content to optimized for each device. In addition, we captured custom photography that they could use in traditional mediums.